Jamba’s chief brand officer on the art and science of a new store prototype
Take-Away with Sam Oches · Nation's Restaurant News
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Show Notes
In this episode of Take-Away with Sam Oches, Sam talks with Nathan Louer, chief brand officer at Jamba, the legacy smoothie bowl concept that is one of seven brands in the GoTo Foods portfolio. Nathan declares that Jamba is on the comeback trail, and a big part of that comeback is the just-announced new store prototype called Hello Sunshine, which updates the Jamba aesthetic but also the experience leveraging self-order kiosks, digital marketing screens, and streamlined store layouts. It also provides strategic cost efficiencies and financial incentives for franchisees. Nathan joined the podcast to talk about the art of designing a new store prototype and why finding efficiencies isn’t always about drastic change.
In this conversation, you’ll find out why:
- If you’re looking for a refresh, start with your roots
- Even if you go back to your roots, your brand refresh requires newness and innovation
- How you make guests feel is as important as the product they consume
- Great hospitality transcends convenience of an experience
- You can’t go halfway on brand evolution
- Efficiency doesn’t always require blowing the model up for cost savings
Have feedback or ideas for Take-Away? Email Sam at [email protected].