Is it time to rethink your digital marketing strategy?
Take-Away with Sam Oches · Nation's Restaurant News
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of Take-Away with Sam Oches, Sam talks with Stephen Loftis and Christine Lorusso, the chief brand officer and senior director of digital marketing, respectively, of Firebirds Wood Fired Grill, a polished casual concept based in Charlotte, N.C., with 56 units across 20 states. Firebirds is in the midst of a major digital transformation as it looks to appeal to all generations and develop stronger customer loyalty, and Stephen and Christine joined the podcast to offer a peek behind the curtain of their budding digital marketing strategy and how it is helping them reach a broader consumer set.
In this conversation, you’ll find out why:
- All of the senses are in play when developing a unique experience
- Your website is the entry point to your restaurant for many consumers and should effectively communicate your brand and experience
- If you haven’t changed your website since the pandemic, you probably should build it again from scratch
- First-party data is the most important goal with your digital marketing strategy
- Your loyalty program should feature some more subtle perks along with deals
- More upscale chains have to get creative in appealing to younger generations
Have feedback or ideas for Take-Away? Email Sam at [email protected].