Is This the End of Woke Capitalism?, With Jennifer Sey
The maverick CEO talks to Liel about building truly great American brands, being called transphobic, and the effort to protect women athletes
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Show Notes
Jennifer Sey was a national gymnastics champion who then won awards for exposing the abuse many female gymnasts suffered at the hands of their male coaches. She was also a celebrated executive with fashion giant Levi Strauss before being canceled for speaking her mind. Now, she’s the founder and CEO of XX-XY Athletics, a new brand committed to protecting women in sports from males unduly entering their spaces. She joins Liel to share how she ended up behind the president’s desk at the signing of a recent executive order, what it was like to have J.K. Rowling endorse her ad, and why Nike and every other big brand in sports is now copying her message.