Vodafone's Ad Campaign Fires Up Rural Australia
Sydney News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Vodafones new ad campaign, featuring Ali Wong, has sparked outrage among rural Australians. The ad humorously dismisses the need for coverage in remote areas, while Vodafone boasts about focusing on urban and suburban regions. Critics argue that the ad is disrespectful, ignoring the vital role of rural areas in food production and the importance of reliable connections for safety, healthcare, education, and emergencies. The ad has been labeled arrogant and exclusionary, with complaints pouring into ad regulators. Despite Vodafones commitment to growth, critics call for all telcos to address the digital gaps affecting rural communities.
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