Shein's Xcelerator Program: Australian Fashion Brands Weigh In
Sydney News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Sheins Xcelerator program, offering on-demand manufacturing and global shipping, is expanding to Australian fashion brands. The program, which has seen success in the UK, China, and France, promises growth but also raises concerns about reputational risks and overconsumption. Australian brands in swimwear and menswear are being targeted, with key questions about contract terms and data control remaining unanswered.
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