The Dark Side of a 7-Figure YouTube Channel (And The Plan To Fix It)
Sweat Equity · Marketing Examined
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Show Notes
Brian sits down with Zach Rocheleau, the king of low-cal, high-protein recipes, to unpack how he built an audience of over 3 million followers. They dive into Zach’s content strategy, brand formats, and his move into physical products. From growing on socials to balancing value with monetization, Zach shares the mindset and tactics behind his success.
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