Sweat Equity

In this episode Alex and Brian sit down with Jordan Rogers, the former Marketing & Brand Director at Nike, who shares his journey from battling addiction to landing his dream role at Nike.Jordan offers an insider look at Nike's branding strategies, collaborations with renowned athletes like Odell Beckham Jr, and breaks down the complicated world of sports marketing, NIL, and college sports.This is a must listen for anyone looking to build a world class brand, influencer partnerships, or trying to land their dream job with brands like Nike.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1CHAPTERS:00:00:00 - Introduction and Jordan's Obsession with Nike.00:05:59 - Creating alignment between your brand and their representatives.00:11:30 - Should brands ONLY focus on ROI?00:13:07 - What are the key components of a strong brand?00:16:21 - Using Ads to build your brand identity.00:18:48 - The importance of community on Social Media.00:22:42 - Could Nike ever become a social-first company?00:27:15 - The Death of the Signature Athlete, and Why are Brands Obsessed with NY and LA?00:34:41 - Jordan synced up OBJ and Cristiano Ronaldo at Paris Fashion Week00:40:25 - The frail nature of an athlete's career00:43:34 - NIL Collectives, and why Young Athletes need to know about them.00:46:44 - How Jordan and Alex got started by bartering.00:54:24 - The Death of the NCAA & the future of College Sports.00:58:37 - Jordan on Johnny Manziel's Pro Day.01:02:32 - Jordan's Playbook for Up-and-Coming Recruits01:07:31 - Jordan's message to top high school recruits.01:10:43 - How do you get a Job at Nike?

Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast.SPONSORED BY:Marketing Examined - Make smarter marketing moves with Alex's playbooks - in your inbox, 3 times a week. Subscribe below: https://bit.ly/marketingexaminednewsletter--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------CHAPTERS:00:00 - Intro & Venice Meetup in February.02:58 - Anduril made a hype video for a drone, and it's incredible.09:00 - Why founder-facing companies are king.11:19 - How Taboo Companies win when paid ads aren't an option.19:26 - The Halo Effect of Creating your own efficient content.20:39 - The Secret Sauce behind Truff.24:46 - The numbers behind the Sauce.28:04 - How Truff seeds influencers.37:01 - How to Spy on your Competitors when launching a brand.42:39 - Alex & Brian's go-to tools for competitive analysis.44:24 - Brian's Competitive Analysis playbook.

Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd grow Keep It Classic Vintage. Stay tuned til the end to hear about their favorite tools to grow a DTC brand right now.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1CHAPTERS:00:00 - Intro02:53 - Show Rundown05:12 - The Death of Legacy Media10:14 - Why NOW is the time to invest in your own content.16:31 - The Story of the Stanley Tumbler22:38 - Peacock's playoff gamble, and why it worked so well.27:25 - How can Peacock keep those subscribers?35:09 - Free Game: Keep it Classic Vintage51:41 - Shoutout our most dedicated podcast listener.

If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep on lessons learned on his road to 10k followers. They also go deep on Athletic Brewing's Dry January masterclass, and how they've positioned their brand perfectly to capitalize on the rise of mocktails and the "0-proof" movement.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1CHATPERS:00:00 - Intro00:48 - Interviewing former brand director for Nike Basketball, Jordan Rogers05:08 - Show Rundown08:38 - Athletic Brewing's alcohol-free marketing playbook.15:18 - Athletic Brewing's "Give Dry a Try"22:58 - The rise of the mocktails & the "0 proof" movement25:58 - What are other "better for you" opportunities?28:18 - Blueland & Subscription Business Secrets30:50 - The growth opportunity in coffee alternatives36:29 - How to get your first 10k followers on IG

Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand collaborations, and if it's possible to to fast track your way to a higher price point. This and so many more secrets to the luxury brand market, you're not going to want to miss this one.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------Follow Oren on Everything:Instagram: www.instagram.com/orenmeetsworldTikTok: www.tiktok.com/@orenmeetsworldWebsite: https://orenjohn.com/WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nintendo, and how their differentiation strategy that started with the Wii made them the most valuable video game company on the planet. Finally, they spit some Free Game for a fan of the pod Jake, and his brand DateNightKitchen. They go in depth on how they'd turn his growing audience into into an 8-figure brand, and what other up-and-coming influencers can do to leverage their platforms. You're not going to want to miss this one. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to grow to $200m per year. Stick around til the end for a brainstorming session around "Moonshot Marketing" that any marketer can use.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1CHAPTERS00:00 - Intro05:44 - Did Rockstar manufacture the GTA 6 Leak?25:04 - Red Lobster's Free Shrimp Fiasco & Deals that are TOO good.41:19 - OLIPOP's $200m Influencer Marketing Playbook54:55 - Moonshot Marketing, and why you should consider doing it

Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego's legendary transformation into a media company, and how to pull off the perfect Black Friday for any ecommerce brand.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company. Oren shares his formula for creating viral content, never before shared info on his background and the boys brainstorm how they'd start a brand from scratch.--------------------Follow Oren on Everything:Instagram: www.instagram.com/orenmeetsworldTikTok: www.tiktok.com/@orenmeetsworldWebsite: https://orenjohn.com/--------------------The Links You're Looking ForImportYeti: www.importyeti.comPietra: www.pietrastudio.comUS Patent & Trademark Search: https://tmsearch.uspto.gov/search/search-information--------------------MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--------------------For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1

In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.--MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1

Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discuss how Snoop Dogg's "I'm done with Smoke" marketing play was executed to perfection before Black Friday, how a tumbler company turned a car fire into a PR masterclass. They also break down what "Trojan Horse" content is, and how to use it if you're a founder looking to grow your brand on social. Finish things off with some Free Smoke about which platforms to target in 2024. A thanksgiving feast of marketing served up right before the turkey.Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.--MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1

Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is implementing this strategy in his short-form course, Cut 30. Brian covers why TikTok Shops are a huge threat to Amazon's empire, and why they will succeed where Meta failed. From podcast growth tips to why you need to care more about your packaging and unboxing experience, you don't want to miss this one.Keep grinding, and we'll see you next week.--MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1--CHAPTERS00:00 - Alex's Tiny Hat03:43 - Cut 30 Update & The Only Way to Grow a Podcast12:06 - Alex's Formula for Short-Form Success18:57 - TikTok Declares WAR on Amazon, and why Meta couldn’t.30:28 - You’re using hooks wrong. Learn from Connor Price40:18 - Packaging is the Product46:59 - "What is that?" Products that Market Themselves51:20 - Invest in something that has an 100% open rate. Your unboxing experience.

This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.SOCIALSFor weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.comFollow Alex & Brian on Twittertwitter.com/alexgarcia_atxtwitter.com/brian_blum1Chapters:00:00 - Intro03:19 - The Kelce Bro’s Podcast Growth Strategy14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass43:18 - Viral Loops & Mailchimp's Genius Referral Program52:00 - Your Cold Emails Suck. Tim Ferris can help.

Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.Today’s episode is all about creator brands, and why cultivating a rabid fanbase is one of the most valuable things you can do for your business. Alex and Brian go deep on Kim K’s multi-million dollar empire, how Mr. Beast’s Feastables is eating Hershey’s lunch, and how KSI and Logan Paul's Prime Energy exploded onto the sports drink scene. Round things out with the 4 most important steps to cultivating a fanbase that will follow you anywhere, and you have yourself a jam-packed pilot episode.SOCIALSFor weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1For more marketing content, growth playbooks, and deep dives, marketingexamined.comFollow Alex & Brian on TwitterAlex: twitter.com/alexgarcia_atxBrian: twitter.com/brian_blum1CHAPTERS00:00 - Intro01:27 - Short-form vs. Long-form content10:55 - How Kim K made $1m a minute14:55 - Finding the perfect fit for your audience 23:05 - Why Mr. Beast's chocolate brand will overtake Hershey's26:49 - Legacy brands can't compete with creators30:32 - Every athletes’ side hustle should be content creation45:33 - 4 Steps to launch a successful creator brand51:21 - Viral CGI Playbook