EP14 - Redefining Fashion with Aidan Bartlett of Designer Wardrobe
Sustainably Ever After · Lilah McDonald
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Show Notes
In this episode of Sustainably Ever After, host Lilah McDonald chats with Aidan Bartlett, CEO of Designer Wardrobe – a fashion resale and rental platform that's redefining how New Zealanders interact with clothing.
From its humble beginnings as a Facebook group to a thriving online marketplace and rental service, Designer Wardrobe has become a standout player in New Zealand's sustainable fashion movement.
Aidan shares the evolution of the platform, the power of trust within a peer-to-peer community, and the conscious choices behind scaling a business with sustainability at its core. This episode offers valuable insights not only for fashion entrepreneurs but for any business owner looking to align profit with purpose.
Key Takeaways:
- The backstory of Designer Wardrobe: How a simple community idea evolved into a national e-commerce platform for fashion resale and rental.
- Why a circular economy model is crucial for the future of fashion: How Designer Wardrobe empowers users to make more sustainable choices.
- The power of people: The importance of community trust, brand integrity, and customer experience in growing a peer-driven business.
- Start-up growth: How Aidan approaches leadership and decision-making in a fast-scaling, mission-led start-up.
- Fashion-froward mentality: The ways Designer Wardrobe reduces fashion waste and promotes affordability while staying true to modern style and convenience.
- Online marketplace: The digital innovation and operational design behind making fashion resale and rental seamless and scalable.
- Plus: Real-world advice for other purpose-led businesses on balancing commercial growth with environmental and social impact.
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A special thanks to sponsors of this podcast, Milford Foundation that is supporting education, youth and the environment to build a better tomorrow for all New Zealanders.
Get in touch:
Website – nzbusiness.co.nz/podcasts Instagram – @sustainablyeverafterpodcast
Find out more about Designer Wardrobe:
Website – designerwardrobe.co.nzFacebook – @designerwardrobenz Instagram – @designer.wardrobe.marketplace TikTok – @designer.wardrobe.mp