Sneak Peek: Influencers Aren't Friends
Influencer marketing, inauthentic endorsements, and the buying and selling of your (precious) attention
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Show Notes
Influencer marketing is a case study in how easy it is to sell things to followers who trust their favorite online personalities. But offering that elusive 'personal recommendation' for EVERYthing has normalized both inauthentic endorsing and impulse shopping. It has normalized the buying and selling of your precious attention, too.
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