
Show overview
Survive: Essentials for C-Store Assistant Managers has been publishing since 2023, and across the 3 years since has built a catalogue of 93 episodes. That works out to roughly 30 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run ten to twenty minutes — most land between 7 min and 27 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 5 days ago, with 25 episodes already out so far this year. The busiest year was 2024, with 33 episodes published. Published by Michael Hernandez.
From the publisher
This podcast provides practical training for convenience store assistant managers. Each episode focuses on the real challenges of running a shift, supporting store managers, handling employees, and keeping operations on track in a fast-paced environment. Assistant managers are often expected to lead without formal training. Survive helps bridge that gap by breaking down shift management, team accountability, inventory control, and problem-solving in a way that can be applied immediately on the job. If you are stepping into leadership or currently managing shifts, this podcast will help you build confidence, make better decisions, and handle the daily pressure of store operations.
Latest Episodes
View all 93 episodesPHYSICAL EQUIPMENT TROUBLESHOOTING (VERIFYING ELECTRICAL BREAKER PANELS)
CUSTOMER CONFLICT RESOLUTION (ASSUMING SUPERVISORY CONTROL OF HOSTILE INTERACTIONS)
RETAIL MERCHANDISING EXECUTION (VERIFYING PLANOGRAM COMPLIANCE)
INVENTORY AVAILABILITY (VERIFYING THE VENDOR DELIVERY INVOICE)
FOOD SERVICE EXECUTION (AUDITING THE FOOD TIMERS)
EXTERIOR FACILITY MANAGEMENT (DELEGATING AND VERIFYING THE EXTERIOR SWEEP)
THE OPERATIONAL INSPECTION (AUDITING THE SHIFT EXECUTION)
INVENTORY DISCREPANCIES (AUDITING THE ELECTRONIC JOURNAL)
THE OPERATIONAL UPSELL (COACHING NATURAL PHRASING)
THE MORNING RUSH COMMAND CENTER (DEPLOYING YOUR STAFF)
S EPISODE 83: Q1 RECAP & THE "THRIVE" PREVIEW (REVIEWING THE SCOREBOARD)
THE "DIVE" GRADUATION (IDENTIFYING YOUR REPLACEMENTS)
Ep 81Survive Resource Intro: Never Cap Your Growth
Show Notes (Survive Version)Episode 81 Title: Survive Resource Intro: Never Cap Your Growth (Episode 81) Episode Description: "I don't believe in capping somebody's growth because I never wanted that, although I experienced that often." In this special episode of Survive, Mike Hernandez introduces the cstorethrive.com platform and explains how Assistant Managers can use audio articles and weekly challenges to document their operational skills and prepare for their own stores.What You Will Learn:Overcoming Knowledge Gaps: Why you must take control of your own development instead of waiting for a corporate training program.Audio Learning on the Go: How to listen to training articles in English or Spanish while stocking coolers or doing back-office paperwork.The Proof of Work Portfolio: How completing the weekly texted resources gives you documented proof of your skills to hand to your District Manager during an interview.Understanding the Big Picture: Why listening to the Thrive playlist prepares you for the Store Manager role and helps you anticipate your boss's expectations.Resources & Links:Access the Articles: Visit cstorethrive.com to access over 350 operational articles.Request a Translation: Need the audio in a different language? Email [email protected] the Video: Catch the full video version of this walkthrough and subscribe at @CStoreCenter on YouTube.
Ep 80WASTE NOT, WANT NOT (VERIFYING THE TRASH)
Show Notes (Survive Version)Episode Title: Waste Not, Want Not: Verifying the Trash (Episode 80) Episode Description: You must visually inspect the trash cans and compare the contents to the written log. In this episode of Survive, Mike Hernandez explains how Assistant Managers must enforce the documentation process by physically auditing the waste and coaching employees who skip the log. What You Will Learn:The Trash Audit: How to compare the physical garbage to the daily written log to ensure inventory accuracy.Enforcing the Standard: The exact protocol for making employees document their waste retroactively when they fail to do it.The Back Room Tray: A systematic, physical method for holding discarded food until a manager signs off on the disposal.Business Management: Mike shares his early experiences analyzing the graveyard shift trash to understand profitability. Resources & Links:Download the Spoilage Verification Checklist: Text the code word TRASH to 9 5 6 - 8 9 7 - 9 1 9 2.Recommended Listen: Thrive: Episode 89.
Ep 79S Ep 79: ASSISTANT MANAGER? THE HARDEST TRANSITION (C-STORE TRAINING)
Show Notes (Survive Version)Episode Title: Assistant Manager? The Hardest Transition (C-Store Training) (Episode 79) Episode Description: "You get the responsibility, but you don't always get the backing." In this special episode of Survive, Mike Hernandez shares the raw reality of getting promoted from the graveyard shift to Assistant Manager. Announcing the new @CStoreCenter YouTube channel, Mike breaks down why the assistant role is the hardest job in the store and how to navigate the lack of corporate support.What You Will Learn:The Peer Pushback: How to handle former coworkers who refuse to respect your new authority.The Support Gap: Why Store Managers and District Managers often fail to back up their assistants, and how to demand that support.Creating Leverage: How networking with other District Managers by volunteering for difficult shifts gives you the power to "name your price" when you are ready for your own store.Resources & Links:Watch the Video: For the original, real-life experience version of this story, catch the full video version and subscribe at @CStoreCenter on YouTube.Join the Network: If you can relate to this journey and want to connect, text your first name to 9 5 6 - 8 9 7 - 9 1 9 2.
Ep 78THE VENDOR DANCE (THE SUBSTITUTE REJECT)
Show Notes (Survive Version)Episode Title: The Vendor Dance: The Substitute Reject (Episode 78) Episode Description: You cannot allow vendors to dictate your stock. In this episode of Survive, Mike Hernandez explains how Assistant Managers can enforce authorized product lists and stop unwanted deliveries. What You Will Learn:The Substitute Reject: How to stop vendors from dropping slow-moving products to meet their own quotas.Shelf Control: Why unapproved items damage your overall sales and ruin the automated ordering system.Seeing Opportunity: Mike shares his early career mindset regarding store ownership. Resources & Links:Download the Substitution Denial Matrix: Text the word CHECKIN to 956-897-9192.Recommended Listen: Thrive: Episode 87.Full Show Notes: Visit cstorethrive.com
Ep 77SHIFT CHANGE WARFARE (THE GATEKEEPER)
Show Notes (Survive Version)Episode Title: Shift Change Warfare: The Gatekeeper (Episode 77)Episode Description: "Once the team realizes that you will actually hold them accountable, the rushing stops."The moment one shift ends and another begins is the most volatile time in a convenience store. In this episode of Survive, Mike Hernandez explains how Assistant Managers can stop employee arguments by enforcing strict accountability during the shift handoff.What You Will Learn:The Point of Friction: Why the 3:00 PM handoff is the number one cause of team arguments.The Gatekeeper Protocol: How to physically inspect the store before allowing the morning shift to clock out.Protecting Morale: Why enforcing cleaning standards is actually the best way to protect your incoming team's positive attitude.Resources & Links:Download the Shift Overlap Duty Roster: Text the word GATE to 956-897-9192.Recommended Listen: Thrive: Episode 86 (Learn how Store Managers eliminate shift change chaos through strategic scheduling).
Ep 76THE BATHROOM TEST (DELEGATING THE DIRT)
Show Notes (Survive Version)Episode Title: The Bathroom Test: Delegating the Dirt (Episode 76)Episode Description: "If you just yell, 'Someone check the bathroom!', nobody will do it."As an Assistant Manager, you can't abandon the register during a lunch rush to restock toilet paper, but you also can't afford to let the bathroom destroy your food sales. In this episode of Survive, Mike Hernandez explains how to transition from doing the cleaning to managing the cleaning through strict delegation and accountability.What You Will Learn:The Zone Defense: How to assign specific ownership of the restroom to a single clerk so tasks don't get ignored during a rush.The Gatekeeper Handoff: Why you must physically inspect the restroom with the off-going shift before allowing them to clock out.The Leadership Shift: How building a system of accountability keeps you from spending your entire shift doing tasks your team should be handling.Resources & Links:Download the Shift-Zone Delegation Matrix: Text the word ZONE to 956-897-9192.Recommended Listen: Thrive: Episode 85 (Learn how the Store Manager tracks the financial ROI of a clean restroom).
Ep 75THE STING (COMPLIANCE COACHING)
Show Notes (Survive Version)Episode Title: The Sting: Compliance Coaching (Episode 75)Episode Description: "Telling them to check IDs is not training. You have to verify it."When a clerk sells to a minor during a police sting, they get the fine, but the Assistant Manager gets the fallout. How do you ensure your team is carding every single time, even when you aren't looking?In this episode of Survive, Mike Hernandez breaks down the difference between "telling" and "training." We discuss how to conduct a "Shadow Audit," how to coach clerks on the floor, and why documenting that training is your ultimate liability shield.What You Will Learn:The Shadow Audit: How to observe and grade your clerks' age-restricted transactions in real-time.The Documentation Defense: Why coaching a clerk doesn't count unless it is written down.The Stop-N-Go Strategy: Mike shares his experience from 1994, proving that over-training your staff to do your job is the secret to a stress-free shift.Resources & Links:📲 Download the Compliance Coaching Log: Text the word VERIFY to 956-897-9192.🎧 Recommended Listen: Thrive: Episode 84 (Learn the Store Manager's perspective on liquor license suspensions and corporate liability).
Ep 74THE GLASS CAGE (CRISIS MANAGEMENT)
Show Notes (Survive Version)Episode Title: The Glass Cage: Managing the Aftermath (Episode 74)Episode Description: "The robbery is over. The crisis has just begun."For an Assistant Manager, the 3:00 AM phone call is the ultimate test. How you handle the first hour after a security incident determines the future of your team.In this episode of Survive, Mike Hernandez walks you through the Post-Incident Protocol. We discuss why enforcing the "Safe Drop" is actually a safety measure, not just a cash control rule, and how to lead your team when they are shaken up.What You Will Learn:The First 60 Minutes: What to do immediately after the bad guy leaves (Lock, Call, Preserve).The "Safe Drop" Defense: How to explain to your clerks that holding less cash makes them invisible to criminals.Emotional Leadership: How to switch from "Boss" to "First Responder" when your employee is in shock.The Lucas Plan: Mike shares his 25-year journey to earning his degree, reminding you that your current struggle is just one part of a longer success story.Resources & Links:📲 Download the Post-Incident Protocol: Text the word CRISIS to 956-897-9192.🎧 Recommended Listen: Thrive: Episode 83 (Learn how the Store Manager handles the investigation and the P&L impact of theft).