256: How Dahcia Bastien Disrupted the Influencer Market with Shade Management and Creates Opportunites for People of Color
Support is Sexy · Elayne Fluker: Author, Speaker, Consultant, Coach
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Show Notes
Dahcia Bastien became fascinated with the idea of becoming an entrepreneur during college at University at Albany, when her boyfriend-now-husband, Jacques Bastien -- who freelanced throughout school -- defined entrepreneurship as the freedom to create something that's your own. Dahcia didn't know exactly what that freedom looked like for her, but what she made sure to do was remain open to the possibilities, even while working her 9-to-5 job at the New York State Assembly after graduation.
As she worked with her husband on running his marketing company, Boogie, this possibility eventually evolved into Shade -- an innovative influencer marketing agency she created that represents influencers of color. On this episode of the Support is Sexy podcast, Dahcia shares how to find a gap in the market, jump in and fill it, how to serve underserved customers, the importance of launching before you're "ready" and knowing when to move on and when you're on to something. PLUS, what you need to know to build your brand and become a successful influencer.
Show notes, links and resources for this episode may be found at supportissexypodcasst.com.
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[Music: "Easy" by SPCZ]
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