Episode 9
How Supply Chains Can Drive Brand Loyalty
A recent survey by YouGov and GT Nexus found that…
December 22, 201611m 32s
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Show Notes
A recent survey by YouGov and GT Nexus found that…
A recent survey by YouGov and GT Nexus found that a big majority of millennial shoppers turned on their favorite brands this year. More surprisingly, the research also suggests that supply chain, logistics, and operations can be the key drivers for the brand loyalty of this difficult to please age group. In this podcast, Boris Felgendreher and Greg Kefer discuss what supply chain executives can learn from this research.