PPAI Expo Supplier Interviews: Kanga Coolers, Organic Tee Star, Fatty Pack, Fire & Pine
Supplier Promo Playbook · Supplier Promo Playbook
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Show Notes
What do the suppliers who actually win at PPAI do differently when every distributor is overwhelmed with options?
Recorded live on the PPAI Expo show floor in Las Vegas, hosts Lisa Fosdick and Adrienne Barker hand the mic to Kimberly Ballerene for rapid-fire, booth-side interviews with four suppliers making noise in the promo channel. You will hear what is working right now in product differentiation, sustainable sourcing, customization, and the relationship-driven follow-up that keeps suppliers top of mind with distributors.
In this episode, Kimberly interviews
→ Austin Maxwell, Kanga Coolers
→ Deyan Angeloev, Organic Tee Star
→ Derek Elliott, Fatty Pack
→ Ryan Martz, Fire & Pine
Key takeaways
→ The promo industry rewards suppliers who make it easy for distributors to say yes fast
→ Differentiation matters most when the use case is obvious in five seconds
→ Sustainability wins when it is real, documented, and consistent through materials and process
→ Customization and decoration options can be a deal maker when distributors need flexibility
→ Follow-up is the quiet cheat code: relationships, consistency, and being memorable after the show
Subscribe to Supplier Promo Playbook for more PPAI Expo interviews. Want to be featured or have a topic suppliers need help with? Connect with Lisa, Adrienne, and Kimberly on LinkedIn and send your request.
Kimberly: https://www.linkedin.com/in/kimberlymillerballerene/