S4 Ep. 103 THE UNTAPPED WORKFORCES IN HOSPITALITY & SOLVING THE RECRUITMENT CRISIS with PROF. PETER JONES Dean/Academic Director for eHotelier, Chair of the Crumbs Project and much more

TODAY'S GUEST IS PROFESSOR PETER JONES, Dean/Academic Director for eHotelier, Chair of the Crumbs Project and much more.

BIO

Army Officer in the Army Catering Corps, served 20 years, retired as a Lieutenant Colonel. While in the army are responsible for the design and development of the first stand alone catering control system. Implemented in  over 400 army units.

Academic: Bournemouth University 10 years – Head  of the School of Service Industries, included hospitality, catering food, leisure, events and retailing

Blue Mountains Hotel School, Australia – Moved into private higher education as Principal/CEO,  initiated a number of projects, including franchise opportunities in China, as well as having a campus in Canberra and partnership venture in New Zealand.

On return to the UK, took an interim management role as the Head of the London School of Hospitality and Tourism at University of West London.

Appointed as the Project Director for The Edge Foundation for the creation, development and opening of the U.K.'s first hotel school. The Edge Hotel School/Wivenhoe House Hotel  at the University of Essex.

Current Roles include: Dean/Academic Director for eHotelier, adviser to the board of the International Association of Hotelschools (EUHOFA), chair of the Professional Review Panel for the Institute Of Hospitality, Chair of the Crumbs Project, Trustee for the Savoy Educational Trust. Wentworth Jones is now a small, consultancy company, and has been involved in a number of  international projects education and hospitality, including developing curriculum for a new hotel school  in Bangladesh, acting as an advisor to Kathmandu University in the development of the Bachelor of Professional Hospitality degree program, chairing a business studies, review panel for the government of Lithuania.

IN THIS EPISODE

eHotelier Future Skills Report - very comprehensive international study due publication next week that surveyed  over 800 international hospitality professionals to try and better understand their future skills needs, and also to understand the impact and  implications of the pandemic on their business model and their operational structures.

The key outcomes, here is the staff shortage, which is international, the second is the concern of the industry that education and training is not meeting its needs in terms of professional training needs and is not moving quickly enough to keep pace with the changes in the industry. Thirdly that new entrants to the industry are looking for a better work, life balance, and more flexible employment opportunities. Fourth of May that the pandemic has had a significant impact on the industry in terms of business and operational models, and that, despite the recent upsurge, there is concern that consumer sentiment as fragile.

CHECK OUT

https://ehotelier.com/

https://www.instituteofhospitality.org/

https://www.crumbs.org.uk/

https://www.savoyeducationaltrust.org.uk/

https://www.edge.co.uk/about-edge/edge-hotel-school/

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

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Our Silver Sponsors are:

Airship and Toggle:

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About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385