35 - How to Get in the Press w/ Rachael Bozsik

Thanks for tuning into another episode of the Instant Impact podcast with Elyse Archer. Today’s podcast is one that is sure to leave you with some tactical tips for becoming more visible in your space. Today, Elyse sits down with Rachael Bozsik. Rachael is a keynote speaker and Thought Leadership Coach for female entrepreneurs. She’s here today to talk about how we can position ourselves as world-class thought leaders and public figures in our niche via press, paid speaking and partnerships.    Rachael shares that she got her start building brands in their space in college. Since then, she’s been working with clients, focusing on using the stage as a way to generate leads. Like a snowball, these stamps of approval from major media sources can lead to other opportunities, compounding on each other. Elyse and Rachael talk about what we can do before we start putting ourselves out there. Rachael suggests shifting your perspective to that of someone who is looking to book you.    Rachael gets strategic and breaks down how to get more press. She says making a list of your dream press outlets based on where your dream audience hangs out. Then, do your research and find the correct, niche editor and following up with them. By starting with your end goal, you can be intentional about your path to success.    Finally, Rachael and Elyse talk about how we can incorporate all of this into our already busy schedules. The truth is, it will take time--at first. Once you have positioned yourself as an expert in your space, it can take a little as an hour a week to do this outreach.    Links     Rachaelbozsik.com   Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse