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Show Notes
Today, Erik sits down with the founder and CEO of TRUBAR, Erica Groussman. As the force behind TRUBAR, Erica Groussman is not just leading a clean-eating revolution but also empowering women in entrepreneurship. Erica's story echoes the importance of resilience and innovation, similar to Jamie's impactful transformation. TRUBAR's astonishing growth, hitting $45 million in revenue and expanding into 7,000+ locations, highlights Erica's strategic brilliance. As someone who passionately blends healthy living with business acumen, she defies the odds with a product that doesn't compromise taste for nutrition.
Key Interview Topics:
- Erica's origin story
- The importance of trusting your gut
- Launching TRUBAR
- Micro-influencers
- Unexpected challenges Erica faced on her entrepreneurship journey
- How TRUBAR landed on so many shelves
- Advice on building a great team
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5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter's J.K. Rowling.
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Motivational Speaker | Erik Qualman has inspired audiences at FedEx, Chase, ADP, Huawei, Starbucks, Godiva, FBI, Google, and many more on Focus and Digital Leadership.
Learn more at https://equalman.com