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Apple's $899 MacBook Neo targets budget laptop market

Apple's $899 MacBook Neo targets budget laptop market

Sunrise · LiSTNR

March 15, 20263m 0s

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Show Notes

Apple has launched the MacBook Neo in Australia, starting at $899, approximately half the price of a regular MacBook Air. The laptop is powered by a chip from last year's iPhone and is designed for everyday tasks like streaming, browsing, emails and light editing, though it lacks a backlit keyboard and requires extra payment for a fingerprint sensor. The entry-level MacBook represents Apple's move into the sub-$1,000 laptop market, traditionally dominated by Windows devices.

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