Michael LaFido:"Think Like A Marketer"
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Show Notes
Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. In this episode you will hear Michael talk about how he went from knowing nothing to real estate to becoming one of the most successful realtors in the area. Michael also talks about the importance of thinking like a marketer no matter what industry you are in.