
Sub Pop Cult with Michael McGruther
Michael McGruther
Show overview
Sub Pop Cult with Michael McGruther has been publishing since 2020, and across the 5 years since has built a catalogue of 151 episodes, alongside 1 trailer or bonus episode. That works out to roughly 65 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run ten to twenty minutes — most land between 15 min and 25 min — though episode length varies meaningfully from one episode to the next. The publisher flags most episodes as explicit, so expect adult themes or strong language throughout. It is catalogued as a EN-language Society & Culture show.
There hasn’t been a new episode in the last ninety days; the most recent episode landed 7 months ago. The busiest year was 2021, with 48 episodes published. Published by Michael McGruther.
From the publisher
SubPopCult is a weekly podcast that examines how storytelling used in pop culture and political narrative merge together and produce desired political results for those already in power. Featuring interviews with indie artists of all stripes, SubPopCult leads the way in restoring culture from the bottom up.
Latest Episodes
View all 151 episodes
Ep 150AI Freed the Storyteller
ETwo Hollywood insiders—actor Matthew Davis and screenwriter Michael McGruther—step into a new creative frontier. In this transcendent, one-hour-and-thirty-nine-minute conversation, they explore what it means when art and machine begin to resonate together. This isn’t another debate about AI. It’s the spiritual awakening of artistic autonomy—the moment when storytellers realize the machine doesn’t replace the soul, it listens to it. Matthew and Michael speak from lived experience, revealing how co-creation with AI has shattered the old storytelling monopoly and given rise to something freer, more human, and infinitely more personal. It’s funny, raw, and deeply honest—two friends rediscovering the sacred spark of making something that’s never been possible before. By the end, they don’t mourn the past of Hollywood—they celebrate the rebirth of real art. AI freed the storyteller. Find LONG HAULERS SCI-FI series by searching “Long Haulers Sci-Fi AI show” on YouTube.

Ep 149The Fire Inside
EThe fire inside is the one that must be kept alive in order to stay the course of your own path. Gaslighting, news spins, half-truths, lies, and aggravations are not going to go away until you go away from them yourself.

Ep 148The Power of Amplified Individuals
EThe power of Amplified Individuals to change the culture with a boost and assistance from AI is not one to miss. This is the moment to focus entirely on culture. Do not get dragged into politics in 2025 and the System will fail to drag us down into their business model again. Be Brave Make Art and Be Smart Use AI.

Ep 147Narrative Whiplash
EThis episode is not complete. I make a powerful statement at the end about both political parties and it has been cut off, not by me. I uploaded the entire episode.

Ep 146Keep The Story Alive
ENo revenge. No payback. No taking the Left's bait and trying to get running into the future with your shoe laces tied together. Just say NO to resisting unity when you just won it all and have the RIGHT to make the new story.

Ep 145The Power To Say No
EThis episode is a discussion about Universal Basic Income with Karl Widerquist, a thought leader and long time advocate for UBI. I know Karl from his early days in NYC when his band "Remember Alice" was way ahead of their time musically. Here's a link to a song that grew in popularity recently. https://open.spotify.com/track/4cSiAih07THUXUdjBEdoDJ?si=9a21151fa7c84a80

Ep 144The Media Landscape
EThe Media Landscape assaults your senses and traps you in poison ivy and quicksand. But you, the indie creator, is also a landscaper of dreams and perceptions and now you can intentionally make a better garden of ideas for all to see and experience. Be Brave Make Art.

Ep 143The Mindset (An Ai hosted episode)
EThis is an experimental episode. It is hosted by two Ai's courtesy of Google's new NotebookLM tool. I uploaded a copy of the paperback companion to this podcast and the Ai processed it and produced a very intelligent and thoughtful conversation about it. You have to hear it to believe it.

Ep 142Feelings
EFeelings don’t care about facts because feelings are what you’re left with after the fact.

Ep 141The Culture Will Be Ours
EWelcome to the 1st episode of the (unofficial) 4th season of the Sub Pop Cult podcast. A lot has changed in the world of politics and the world of computing and both can be leveraged to restore the American culture.

Ep 140The Broken Wheel
EThe squeaky wheel gets the grease and the broken wheel gets replaced.

Ep 139Manifest Degeneracy
EFrom Bill Clinton's administration up to Joe Biden's is a time marked by a continuous decline in American unity and American culture. This current reality is the result of Manifest Degeneracy --a time when advertising, culture and narrative power was controlled by a small group of corporations and their government cronies that knew how inspire the people to do and desire anything that served the corporations goals.

Ep 138Hard Truths & Better Days
EA direction is not left or right -- it is forward.

Ep 137I Am This. I'm Not That
EDoes advertising sell products or does adverting sell lifestyle and products? What role does advertising have in our balkanized American society? How can we overcome the great storytelling wall so that we will define reality once again? That and much more in this episode of SubPopCult.

Ep 136One American Life
EOne American Life is a new feature of the SubPopCult podcast. It is the chance to hear directly from your fellow Americans who have connections to the Middle East conflict that has been a defining feature of US international politics for more than 50 years. Today I catch up with someone I know quite well who uses the gifts of their own freedom and Liberty to serve others in need. Do not listen to this episode in hopes of getting aggravated about political narrative. Instead listen so you can hear One American Life and how it's lived in relation to these world events.

Ep 135Shared Pain
EShared pain is how we share empathy. When pain is isolated and converted into a victim economy is when shared pain loses its uniting power. This is remedied with storytelling that reestablishes the universalness of pain and the unique American way we rise to alleviate pain.

Ep 134Conservatism Un-incorporated
EConservatism Incorporated (the wholly owned subsidiary of the corporate Left) are like cockroaches exposed to pesticides. As they disperse and sink to their natural gutter level, let's look to culture together and get back into the game.

Ep 133Hollywood Defeated
EHollywood has been defeated. Now the important task of communicating and maintaining American culture falls on the shoulders of indie artists.

Ep 132The Civil War Marketing Department
EThe Civil War marketing department is part of a long tradition of media and politicians creating panic and division in society and then monetizing it via movies, books and protest songs about it. Make this summer a failure for those who invest in our divisions. The American way is a free way of choosing your own way, so get going.

Ep 131Situational Awareness
E"Situational awareness within the narrative" is an individual's ability to understand their role, influence, and the impact of their actions within the larger story of their life and how it contributes to the national narrative. It's about being aware of the immediate surroundings, comprehending the significance of events and interactions, and anticipating how current trends and actions could shape the future.