Episode 14
Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit
Our guest today is Thomas Petit, an independent mobile growth consultant. Thomas began his work in the subscription app space working on the growth team at fitness app 8fit, before moving to freelance. In the last few years, Thomas has consulted with seve
Sub Club by RevenueCat · David Barnard, Jacob Eiting
April 22, 20211h 18m
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, you’ll hear about:
- Why most apps should do at least some paid user acquisition
- How paid user acquisition has evolved over the past decade
- How to think about marketing in the post-IDFA era
Topics
appsubscriptionstoreappleandroidSaaSentrepreneurmobileswiftiOSmarketingdeveloperprogrammingrevenuecatstripe