Lessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AI
On the podcast, we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.
Sub Club by RevenueCat · David Barnard, Jacob Eiting
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Show Notes
On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.
Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.
In this episode, you’ll learn:
- Colette’s take on Apple’s ATT and its effect on marketing
- Outsourcing to an outside agency vs. growing your team
- Analyzing lifetime value and customer acquisition cost for long-term subscribers
- How to balance your business and family life
Colette Nataf’s Links
- Colette Nataf’s LinkedIn page
- MileIQ
- Lightning AI
- Colette's maternity leave blog post
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