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What Happened to the Big Idea in Advertising?

What Happened to the Big Idea in Advertising?

Stylus Future Thinking

October 20, 202026m 56s

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Show Notes

Has advertising, in the age of programmatic placement, big data and hyper-personalisation,  lost sight of the “big creative idea”? Christian Ward talks to Michael Miraflor, a marketing consultant whose previous roles include Global Head of Futures & Innovation at Blue 449, a Publicis Media agency. He currently sits on the Board of Directors of the International Radio and Television Society and is a contributor to MediaPost and Luxury Daily.