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How Brands Can Work with Gen Z

How Brands Can Work with Gen Z

Stylus Future Thinking

March 31, 202026m 20s

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Show Notes

Gen Z are a unique force, distinctly different to any previous demographic. In this episode Christian Ward talks to Jay Richards, founder of Imagen, and Katie Baron, Stylus’ Director of Brand Engagement about how to access brutally honest insights from this cohort, what status means to them and how to win their loyalty.