How AI is powering a comeback in consumer startups, with Brynn Putnam and Ben Lerer
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Show Notes
In this episode, Connie sits down with Brynn Putnam, the former CEO of Mirror, and VC Ben Lerer to discuss why founders – and investors – are getting excited about consumer-focused startups for the first time in a handful of years. Putnam already turned her home fitness company into a $500 million success story. Now she’s building something new that she believes will help families and friends connect and put down their devices. Meanwhile, Lerer discusses what drew him to write the first check for Mirror, why he would follow Putnam into any company, and where he sees the consumer industry going from here.
00:00 - Introduction
06:54 - From Fitness Studios to MIRROR
08:45 - The Early Days of MIRROR and Securing Venture Funding
10:29 - Selling MIRROR to Lululemon
15:18 - Innovating Social Tech and Gaming
17:47 - Challenges and Opportunities in Consumer Hardware Startups
20:00 - The Role of AI in Consumer Hardware’s Golden Age
25:00 - Reimagining Consumer Marketing Strategies
27:36 - The Future of New York’s Startup Ecosystem
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