Why Fox Television Stations Have Embraced Trial and Error in Daytime
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Show Notes
Local broadcast TV stations are struggling to draw big audiences in daytime as fragmentation and an ever-growing number of programming options takes its toll. Frank Cicha, executive VP of programming for Fox Television Stations, discusses how one of the industry’s largest station groups adjusted its approach to program development in response to big shifts in the marketplace. Cicha also weighs in on the growth of the digital multicast network business and how life at Fox Corp. has changed since Disney’s acquisition of 21st Century Fox.
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