VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences
Strictly Business · iHeartPodcasts
September 19, 202523m 46s
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Show Notes
The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants — including the NFL — to provide what it says is a more accurate picture of cross-platform viewership.
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