They Heart Audio: Radio, Podcasts and the New Listener Economy With Media Vet John Sykes and Influential Curator Lisa Worden
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Show Notes
As radio’s reach holds firm among a slew of streaming options, broadcasting veteran John Sykes, president of entertainment enterprises for iHeartMedia, expounds on the importance of curation, looks back at the company’s pandemic pivot and assesses an exploding podcast market, astutely identified by his boss, Bob Pittman, while still in its infancy. Named chairman of the Rock and Roll Hall of Fame in 2019, Sykes also talks about the Class of 2021 class, which includes Tina Turner, Jay-Z and the Foo Fighters, among others. Elsewhere in the iHeart empire: Lisa Worden, brand manager for rock and alternative and program director of Los Angeles radio station Alt. 98.7, reflects on a career spent soundtracking Southern California’s rock-loving airwaves.
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