Episode 349
Social Video Diverts Audience Time Away From TV, Films? This Study Suggests the Opposite
Strictly Business · iHeartPodcasts
January 29, 202529m 34s
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Show Notes
When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect on TV and film consumption. But as she shares in her latest study, the deeper she explored audience behavor, the more she saw that social video served as a potent discovery tool for the very programming to which it seemed to pose a competitive threat.
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