Episode 138
Sinclair's STIRR Bets That All TV Viewing is Local
November 25, 202029m 52s
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Show Notes
Sinclair Broadcast Group has taken the streaming wars to local markets. The TV station giant is expanding its ad-supported STIRR platform designed to help its nearly 200 stations better monetize digital viewing of newscasts and syndicated programming. Adam Ware, Sinclair's VP and general manager of national networks and platforms, talks about the growth of the streaming service and why local TV is poised to prosper in the free streaming arena.
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