Scripps Co. Bets Big on Broadcast Bandwidth as Key to TV’s Future
Strictly Business · iHeartPodcasts
March 31, 202127m 6s
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Show Notes
Scripps Co. CEO Adam Symson explains why he doubled down on TV station acquisitions at a time when all eyes are on the transition to streaming media. The leader of the Cincinnati-based media firm with deep roots in mass media discusses the rationale behind the company’s $2.65 billion purchase of Ion Media. He also details how Scripps wound up enlisting Warren Buffett’s Berkshire Hathaway as a partner in the transaction.
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