Saltbox TV Isn't Your Father's Streaming Service. More Like Your Grandfather's
Strictly Business · iHeartPodcasts
February 2, 202229m 32s
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Show Notes
A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market.
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