Roblox Global Brand Partnerships VP Stephanie Latham Talks Engagement, IP Hubs, Catering to Younger Demographics & More
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Show Notes
Roblox isn't just a game you watch your kids play on your computer or console, but a platform in and of itself for tons of interactive experiences, many of which are created by users themselves. With Hollywood relying on Roblox heavily to promote films, series and other media experiences, global brand partnerships VP Stephanie Latham stopped by to discuss how these deals come together and how Roblox works to strike a balance between its user-created content and experiences developed for all sorts of different brands.
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