How the Creator Economy Has Changed Marketing and 'Democratized the Launch of Consumer Products'
February 28, 202622m 22s
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Show Notes
On today’s episode, Bill O’Dowd, founder and CEO of Dolphin Entertainment, offers a deep dive into the art and science of the creator economy. The leader of the parent company of PR heavyweights 42West and Shore Fire Media explains how the heat among social media personalities is changing everything about marketing and advertising, and how it has bulldozed traditional barriers to launching consumer products.
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