Episode 86
How Social Media Has Changed the PR Game
Strictly Business · iHeartPodcasts
November 27, 201925m 53s
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Show Notes
The megaphone of social media has brought dramatic changes to the business of public relations. Sean Cassidy, president of New York-based public relations and marketing firm DKC, discusses the new rules of engagement in image-making -- and image protecting -- for individuals and corporate brands. “This is not an industry for people who panic,” Cassidy says.
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