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How Ellen DeGeneres Translates Her TV Brand to Digital

How Ellen DeGeneres Translates Her TV Brand to Digital

Strictly Business · iHeartPodcasts

January 1, 201926m 36s

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Show Notes

She may be best known for her daytime TV show, but Ellen DeGeneres also has a sprawling digital presence across social, video and gaming apps. Ellen Digital Ventures is run by Michael Riley, a cable-business veteran who wants to take her brand to the next level as a global force capable of introducing her fans to other talent and new formats from podcasts to augmented reality.

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