How A+E Networks Bucked the Trend and Fell Back in Love With Lifetime Movies
Strictly Business · iHeartPodcasts
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Rob Sharenow, president of programming for A+E Networks, discusses the exercise is “brand focus” that led to the revitalization of A&E Network and History amid the general downturn in viewership for ad-supported cable channels. The longtime cable executive also weighs in on how Lifetime has grown by shifting its efforts away from the extremely competitive world of scripted drama series to a broad slate of made-for-TV movies -- yes those kind of Lifetime movies.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.