Hearst Television Goes Deep on Hyper Local Streaming Content
Strictly Business · iHeartPodcasts
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Show Notes
Andrew Fitzgerald, senior vice president of streaming video services for Hearst Television, details the broadcast TV station group’s growing investment in hyper-local streaming content for its Very Local platform. The ad-supported free service is a hub for time-delayed access to local newscasts ON Hearst's major markets including Boston, Pittsburgh, New Orleans, Milwaukee and Omaha, Neb. Very Local is an effort to reach the expanding number of broadband-only homes who have lost access to local broadcast stations as well as to deepen engagement with dedicated viewers of the mothership stations in each market.
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