It’s Easier to Renew Former Sponsors Than to Do Cold Outreach
Streamlined Podcaster: Tips to Help Solo Podcasters Save Time and Create Great Content · Joe Casabona, Solopreneur Systems Coach
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Show Notes
They say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money.
The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former sponsors that renewed.
Here's what I do to keep sponsors returning, and what you should do too.
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Get all of the show notes and a transcript at https://makemoneypod.com/211
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