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3 Solid Ways to Find Your First Sponsors
Season 2 · Episode 7

3 Solid Ways to Find Your First Sponsors

Streamlined Podcaster: Tips to Help Solo Podcasters Save Time and Create Great Content · Joe Casabona, Solopreneur Systems Coach

July 28, 202223m 26s

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Show Notes

Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal.

I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We'll talk about 3 ways:

1. Tapping your network and connections
2. Reaching out companies where you're already using their products.
3. Finding sponsors of similar podcasts.

Presented by Nexcess and Podcast Liftoff.

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