Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this conversation, Kim Murray shares her journey into influencer marketing, starting from her early experiences with affiliate marketing. She explains the fundamentals of affiliate marketing, the importance of choosing the right affiliates, and the significance of audience overlap. Kim discusses the scaling of influencer campaigns, the distinction between vanity metrics and ROI proven influencers, and strategies for effective influencer marketing, particularly focusing on micro-influencers and their impact on brand engagement.
★ Support this podcast on Patreon ★