A Visit to Dr. Bronner’s Magic Soap Factory
Story of the Week with Joel Stein · Pushkin Industries
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The history of Dr. Bronner’s soap is even crazier than the famously crazy writing on the side of a Dr. Bronner’s soap bottle. The company was founded by a man who escaped from a mental asylum. Now it is the top-selling natural soap brand in North America. How did this happen? Carrie Battan paid their headquarters a visit to find out.
You can read Carrie Battan’s GQ story, “Is Dr. Bronner’s the Last Corporation With a Soul,” here: https://www.gq.com/story/dr-bronners-corporate-success
See omnystudio.com/listener for privacy information.