When There Seems to Be No Way Out – Customer Discovery for Your Head

As an entrepreneur at times you forget that being in charge doesn’t mean you have to know everything. When it feels like you’re trapped facing an unsolvable dilemma, and wrestling with a seemingly intractable problem, remember that “getting out of your head” is the personal equivalent of the Lean Startup mantra “get out of the building.” Learning this was a big step in making me a more effective entrepreneur.