Vertical Markets 1: Bad Advice – All Startups are the Same
In the past entrepreneurship was viewed (and taug…
March 6, 20254m 44s
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Show Notes
In the past entrepreneurship was viewed (and taught) as a single process, with a single approach to creating a business plan and securing funding for a startup. The best entrepreneurship textbooks and blogs assume that advice to startups is generalizable. But as I learned from my students this “one-size-fits-all” approach does not work for all startups. Different market opportunities present radically different startup risks and costs.
Topics
startupssteveblankcustomerdevelopmentleanstartupssiliconvalleytechnologyentrepreneurmarketing