SuperMac War Story 3: Customer Insight Is Everyone’s Job
After my first month we knew a lot, we knew more …
March 29, 20144m 18s
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Show Notes
After my first month we knew a lot, we knew more about our customers than anyone in the company. In this one month we had learned more about desktop publishing on the Mac than any one of our competitors. Now the question was what to do with it. First I need to make sure what we really learned was information we could base a company strategy on.
Topics
startupssteveblankcustomerdevelopmentleanstartupssiliconvalleytechnologyentrepreneurmarketing