Story Behind “The Secret History” Part III: The Most Important Company You Never Heard Of
1978. Two years out of the Air Force, serendipity…
February 27, 202511m 12s
Audio is streamed directly from the publisher (feeds.soundcloud.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
1978. Two years out of the Air Force, serendipity (which would be my lifelong form of career planning) found me in Silicon Valley working for my first company: ESL. If you’re an entrepreneur, ESL is the most important company you’ve never heard of. If you are a practitioner of Customer Development, ESL was doing it before most us were born. If you think the Cold War turned out the right side up (i.e. Communism being a bad science experiment) ESL’s founder Bill Perry was moving the chess pieces. And no one who really knew could tell you.
Topics
startupssteveblankcustomerdevelopmentleanstartupssiliconvalleytechnologyentrepreneurmarketing