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Herding Cats – Using Lean to Work Together

Herding Cats – Using Lean to Work Together

When Colonel Peter Newell headed up the Army’s Ra…

Steve Blank Podcast

March 31, 201712m 53s

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Show Notes

When Colonel Peter Newell headed up the Army’s Rapid Equipping Force (REF) he used lean methods on the battlefields of Iraq and Afghanistan to provide immediate technology solutions to urgent problems. Today, his company BMNT does for government and commercial customers what the Rapid Equipping Force did for the U.S. Army. Pete and I created the Hacking for Defense class (with Joe Felter and Tom Byers.) One of the problems our students run into is that there are always multiple beneficiaries and stakeholders associated with a problem, often with conflicting value propositions and missions. So how do you figure out whose needs to satisfy? Here’s Pete’s view of how you do it.

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startupssteveblankcustomerdevelopmentleanstartupssiliconvalleytechnologyentrepreneurmarketing