Season 1 · Episode 5
SoS #5: Sustainability = Consumer Value: Is it a Myth?
September 29, 202339m 8s
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Show Notes
We cover how to generate value from better consumer engagement around sustainability. We break this into two pieces:
Where to play: how to think about market segmentation and how to size the market opportunity.
How to play: the strategies and approaches that work to effectively engage and generate value.