Breaking out of a niche to break into new markets
Fireside chat with Jennifer Tejada, CEO PagerDuty. Here she discusses how to break into new markets by breaking out of a niche and share all about PagerDuty. Interviewed by John O'Farrell General Partner at Andreessen Horowitz.
Startup Grind · Chris Joannou, @Chris Joannou, John O'Farrell, Jennifer Tejada
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Show Notes
Jennifer Tejada, who is rare in the world of enterprise startups because of her gender, but whose marketing background makes her even more of an anomaly — and an asset.
She is a veteran software industry executive and business leader with over 25 years of experience, spanning mass consumer products to disruptive cloud and software solutions. She has a successful track record in product innovation, optimizing operations and scaling public and private enterprise technology companies. She led PagerDuty through a strong IPO in April 2019.
In a world that’s going digital fast, Tejada knows PagerDuty can appeal to a far wider array of customers by selling them a product they can understand.
PagerDuty is helping its clients become proactive. The idea, she says, is that “if you see traffic spiking on a website, you can orchestrate a team of content marketers or growth hackers and get them in that traffic stream right then, instead of reading about it in a demand-gen report a week later, where you’re, like, ‘Great, we totally missed that opportunity.’”
PagerDuty provides real-time operations platform, ensures less downtime and fewer outages, meaning happier customers and more productive teams.