Start-up Story - Matt Mahatme of Lixir Drinks
Start Your Own Business · Start Up Donut
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Show Notes
Matt Mahatme and Jordan Palmer were bartenders who spotted a gap in the market for mixers that combined big flavours with less sugar, fewer calories and nothing artificial. “We wanted to create a brand with a bit of an edge, with a contemporary feel, that looked as good as it tasted,” recalls Matt. Since launch in 2018, helped by a successful crowdfunding campaign, Lixir Drinks has grown into an award-winning mixer brand that’s proved highly popular in the UK and internationally. So, what key start-up lessons did they learn and what’s the recipe for their success?
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