Shabana Siyed - Why Authentic Content is the Key to Building Trust and Driving Traffic (Live from LA)
This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Shabana Siyed. Shabana Siyed has over 7+ years of combined experience with marketing, content creation, email lifecycles, and more. With knowledge from saas to fintech, she strives to help companies put their best foot forward, building relationships with prospects and clients.
Standard Deviations with Dr. Daniel Crosby · Shabana Siyed, Dr. Daniel Crosby
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Show Notes
Tune in to hear:
- A lot of the best content creators in this industry are a bit edgy. How can very large companies create good content when they are almost, by definition, required to not be edgy?
- If your brand wants to be honest about who they are - how do you begin to introspect and have that conversation?
- What’s a potentially interesting brand collaboration for a fintech firm?
- When is it appropriate for a brand to take advantage of a viral trend and when might it make sense for them to sit it out so it doesn’t seem disingenuous?
- What are some foundational best practices for content creation if people want it to really catch on?
- Once someone has “opted in” to your brand, how much should you scale back the advertising and calls-to-action to ensure you don’t alienate them?
- How can we harness all the hardship of the past few years into becoming better people?
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